Social Network Analysis

This video is just the basics of what SNA is. He begins by explaining that all people are linked together through friends, colleges, etc. These people are brought together through a visual of a network. Visualizations can help map out the network and make it easier to understand how these people are linked together. SNA has been used in many different areas, for example, the study of gang activity and organizational crime are mapped out to help law enforcement. Managers can use it to analyze within an organization to see if certain organization silos are linked to another organization's silos through particular individuals. Mapping out the social network of employees is very beneficial to a busines.