Story is a KM Technology

This is a good look that explains how story telling is a KM technology. The speaker talks about how story is the only universal KM tool because everyone knows how to use it. Data, transactions, and events are only information and by using story it gives these things meaning and significance. Being able to understand the insight of these things gives employees a better knowledge. Story also serves as a bridge between CXO's (CEO,CIO,CFO,etc) to hand off plans to the rest of the company.