Keeping pace with marathon runners

KMWorld - New York Road Runners (NYRR) used JangoMail as its e-mail service partner to deliver more than 300,000 e-mails to opted-in subscribers during the New York City Marathon Nov. 1.

NYRR chose JangoMail as its Athlete Alert solution to manage the delivery of alert e-mails on runners during the race. Friends and family members could “subscribe” to a runner, and whenever the runner reached a checkpoint during the marathon, NYRR would send an e-mail alert to the subscribers of that runner. With JangoMail’s SMTP service, NYRR was able to avoid previous technology problems such as delays in the delivery of the e-mail alerts and e-mail blocking issues with consumer Internet service providers.

The new york marathon implemented a new email alert system to allow spectators to track their family members or friends who were competing in the marathon. The new email service is a neat and innovative way to enjoy the race. JangoMail's delivery rate was 99.7% which is a very high success rat for the tens of thousands of emails that were distributed. This email system would work great if implemented in an emergency alert systems or any type of important mass email that would need to be sent. Large corporations would benefit greatly from this type of software.